How A Live Event Production Company Works

By Sarah Reed


In the early days of film and music, most often a single individual was in charge of promoting and producing the event. Whereas, now there are a number of different ways to do so. While a single individual can often promote and produce smaller productions, large scale productions often use a live event production company.

In most cases, these companies work with large scale productions such as large concerts, theatrical shows, live bands, opera and modern dance. For, there are a lot of different areas which must be set up and taken down at each event. These include, staging, special effects, transport, lighting, packaging, sound, communications and at times, make-up and costuming.

Live events have long held a history of sound amplification and when it comes to concerts, a shorter history of visual presentations. Visual presentations include the many light shows which accompany concerts and laser light shows. While this technology and technique began in the film industry, it is now part of most live performances whether on a large or smaller scale.

Sound reinforcement has been around for quite some time. A professional sound reinforcement system is a professional audio system. The first system to be developed in this regard was in 1927 for a movie theater when the first talking film, the Jazz Singer was originally released. After which, the first outdoor public address system became first large-scale sound system in history.

Then, in the 1960s, Bill Graham assisted the historic Fillmore Auditorium in San Francisco when there was a need for sound systems which could be interchanged quickly and easily. In fact, Graham also founded FM Productions in the early 1970s to provide light and touring systems to bands such as the Grateful Dead and others whom toured on a regular basis.

By 1976, the production company and musicians in San Francisco were embroiled in a debate over different types of sound equipment. For, some thought the horn loaded enclosures were best while others thought arrays or distributed arrays worked better. In any case, most bands went on to create individual sound systems whether provided by band management or a local productions company.

Live production companies in business today have a lot more going for them than individual promoters of the past. For, most have specific policies and procedures which individuals setting up and taking down events must follow on a regular basis. In addition, the concept of artists providing sound equipment as well as musical instruments and other elements is now a standard practice when it comes to artists and bands of all sizes.

The history behind how Bill Graham came to the United States is an interesting one. For, Bill first escaped the Nazi invasion at age 10. After which, the young Bill Graham relocated to New York and was placed in foster care.

Graham graduated from high school, then went to college to obtain a degree in business. Later, in the early 1960s, Bill moved to San Francisco. Bill's career in promoting live events began as manager for the San Francisco Mime Troupe, a politically inspired group of comedians. After which, Graham began promoting a number of events and large concerts, a career that has inspired many still working in the field today.




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